Agri-Fashion

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Agri-Fashion (agurifasshon)

***** Location: Japan
***** Season: Topic
***** Category: Humanity

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Explanation


agurifasshon アグリファッション Agrifashion
fashion for agriculture
The short version of AGURI, sounds like UGLY in Japanese.






Local farmers in Biei-Cho, Hokkaido, have started their own fashion show since 2008, with colorful fashion for aspiring farmers, trying to lure more young people to agriculture.

It started in Hokkaido Bunka Fashion College, with Ikawa Kimiko.
There is now a contest every year also.
Biei and Furano 美瑛や富良野
北海道服飾専門学校


agri fashion contest アグリファッションコンテスト
日本ニットウェアデザイン協会



. WASHOKU
Hokkaido, Hokkaidoo 北海道　ほっかいどう


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quote
In Japan, interest in agriculture is rising among young consumers in their 20s and 30s. Focusing on this, the fashion industry has been pushing forward development of "agricultural wear".
A market for "agri-fashion" seems likely to arise.

BAROQUE JAPAN LIMITED, which develops brands popular among young people such as "moussy", has been conducting day trips to farms as a form of employee education. They've also been moving toward the planning of beauty products with cooperation from farmers, as well as agricultural wear with the cooperation of young casual apparel makers. With the economic slump and ecological trend, the image of agriculture continues to change.

The new magazine "Agrizm" is making the statement that "Agriculture is cool".
source : www.senken-intl.com April 2009


『Agrizm(アグリズム)』


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agurifuuzu hokkaido アグリフーズ北海道
Agriculture foods from Hokkaido



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Worldwide use


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Things found on the way


Not to mix with

aguri bettii アグリー・ベティ Ugly Betty


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HAIKU and SENRYU

agri fashion ...
the scarecrow gets
new robes

Nakayama Ishino, 2008


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Related words

***** WASHOKU : General Information

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